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Product Strategy & Fintech

Naif Abdullah

Bridging complex financial systems with intuitive digital experiences. Currently shaping channels strategy at SNB Capital.

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41%

Efficiency Gain

90+

Users Impacted

68K+

Applicants Beat

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Current Role

SNB Capital

Career Path

Work
Experience

A trajectory through financial technology, from enterprise development to strategic product leadership.

SNB Capital
2025 — Present Riyadh, Saudi Arabia

SNB Capital

Analyst — Channels Development

Digital Strategy & Product

  • → Led market & competitor scans presented to C-suite and CTO, directly influencing the department's digital roadmap and investment priorities.
  • → Architected Power BI dashboard consolidating 25+ project lifecycles, eliminating 40% of status meetings through real-time visibility.
  • → Designed wireframes for 360° holdings view unifying local, international, and GTN accounts—simplifying complex portfolio management.
The J.M. Smucker Co.
2023 Ohio, USA

The J.M. Smucker Co.

Software Developer

Performance & Compliance

  • → Reduced test suite runtime by 41% through strategic optimization of automated testing frameworks.
  • → Restructured cookie consent architecture ensuring CCPA compliance and mitigating legal risk exposure.
UW-Madison IT
2022 — 2024 Wisconsin, USA

UW-Madison IT

Full Stack Developer

Web Development & Training

  • → Developed an all-purpose web utility using ReactJS, NodeJS, MySQL, and ExpressJS, adopted by 90+ employees to replace legacy scheduling systems and enhance departmental operations.
  • → Contributed to an Agile Scrum team, ensuring efficient task prioritization and swift delivery of enhancements in weekly sprints while interfacing directly with stakeholders to integrate essential features.
  • → Conceived and implemented a comprehensive ReactJS training program covering HTTP requests, component architecture, and state management, accelerating onboarding and driving better code production across the team.
UW-Madison
Sep 2022 — Dec 2022 Wisconsin, USA

University of Wisconsin–Madison

Computer Science Tutor

Academic Support & Mentorship

  • → Tutored students in the Computer Science department to assist them with academic coursework and career preparation, covering Machine Organization, C Programming, and Discrete Mathematics.
  • → Collaborated closely with supervisors to develop effective CS teaching principles and communication strategies, ensuring successful knowledge transfer and student comprehension.

Capabilities

Areas of Expertise

Product Strategy

Translating market intelligence into actionable roadmaps. Experienced in competitive analysis, stakeholder alignment, and go-to-market execution for fintech products.

Market Analysis Roadmap Planning GTM Strategy

Data & Analytics

Power BI, DAX, dashboard architecture, and data-driven decision making.

Product Design

Figma, wireframing, prototyping, and user experience optimization.

Technical Foundation

Engineering Background

CS degree with hands-on development experience. I speak the language of engineers while keeping business objectives in focus.

React

Node.js

Python

SQL

Agile Leadership

Scrum, backlog management, and cross-functional team coordination.

Academic

Education

UW-Madison
SACM

University

University of Wisconsin–Madison

Bachelor of Science in Computer Science

3.76

GPA

Cumulative

×3

Dean's List

Honors

3

Professional

Certifications

Fully Funded By

Custodian of the Two Holy Mosques Scholarship

Selected from over 68,000 applicants for this prestigious scholarship program by the Ministry of Education, Saudi Arabia.

"

Discipline and teamwork in all I do. The discipline of a developer, the vision of a strategist, and the empathy of a product leader.

Former Saudi National Karate Team

5+

Years Coding

25+

Projects

Let's Connect

Ready to build
the future?

I'm always interested in discussing fintech innovation, product strategy, or potential collaborations.

Naif-Abdullah@outlook.sa
LinkedIn

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